If you’re working in a popular niche, then you’ve got competition.

Set yourself apart in that niche as being the one who is different or has a different view or solution, and suddenly you have very little competition.

But being different isn’t always easy. If it was, everybody would be different.

Except they wouldn’t, and do you know why?

Different takes works.

Average is where the majority of the population lives.

They compete for the same mediocre jobs.

They compete for the same promotions and raises that don’t match inflation.

They compete for the same status signals, such as a bigger house, a newer car or the latest gadget.

Average feels safe because uncertainty appears to be controlled and risk appears to be eliminated. Except it’s not. When you’re just a few paychecks away from financial disaster, you’re only living the illusion of security and comfort.

And that illusion comes with the cost of lost dreams and a life only half lived.

If you want to live like most people can’t, you have to be willing to do what most people won’t.

With a few simple changes in habits and mindsets, you might also change your world.

“Bigger Goals = Less Competition.” – Tim Ferriss

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