The Secret Isn’t Working Harder—It’s Building Assets That Keep Working
The most successful solo marketers don’t just earn money. They build things that continue creating value long after they’re finished. When most people think about making...
Category: Internet Marketing
Many helpful tips and strategies to help you market your business on the Internet.
I use many if not all of these techniques myself. I will continue to add new articles to this section as I find new strategies that have worked well for my own business.
Feel free to adapt any of these ideas to suit your own business.
People Don’t Buy Products. They Buy the Story They’ll Tell Afterward
The biggest winners this summer weren’t selling products. They were selling participation. Have you noticed what’s been happening this summer? The FIFA World Cup. Music festivals....
Your Sales Page Is Selling the Wrong Thing—Here’s How to Fix It
If people understand what you’re selling but still don’t buy, your copy may be climbing the wrong ladder. Have you ever looked at a competitor’s sales...
Amazon Is Nervous. Here’s Why That Should Make Marketers Smile
For years, Amazon looked invincible. It was the Death Star of online retail. The giant. The gatekeeper. The company that somehow convinced millions of people they...
The Marketing Mistake That Makes Great Products Feel Invisible
Imagine walking into a crowded room and shouting the same message at everyone in it simultaneously. The college student scrolling his phone in the corner. The...
