A couple of months ago I was working on this newsletter with the deadline quickly approaching when inspiration hit. I had an idea for a new product.

Have you ever driven your car onto a frozen lake, parked, cut a hole in the ice and started fishing?
This might sound like a crazy idea if you’re from a warm climate. Why would you sit there on the ice for hours, freezing yourself silly, waiting for a fish to wake up from its cold slumber and bite your hook?

Most new marketers make the painful mistake of thinking the sale is done when the customer buys the product.
Nope.
That’s just the first sale.
Wise marketers who want to stay in business and continue to profit know there are two more sales to be made.

There are streamers on Twitch earning six and seven figures a year. And while Twitch is the go-to platform for gamers, you don’t have to be a gamer to make money on this platform.