In online marketing, as in most endeavors, we talk about finding people who are successful and emulating what they do.
For example, you find a sales page that’s converting like gangbusters, so maybe you use the same font, the same style of headline, similar graphics and so forth to sell your product.

I recently considered buying a course from a respected, well-known marketer whom I admire very much.

If you had 7.4 million followers on Instagram, as a marketer do you think you could monetize that audience into six figures?

A few minutes ago I visited a travel website where I was offered 10% off if I subscribed to their email list.
I subscribed, checked my email and there was my 10% coupon code, good until 10 days ago.