The Purple Cow Marketer’s Favorite Tools

Seth Godin is a well-known entrepreneur, author, and speaker who focuses on marketing, leadership, and change. Godin has written numerous bestselling books, including “Purple Cow,” “Linchpin,” and “This Is Marketing.” He is known for his insights on how ideas spread, the importance of being remarkable in business, and the concept of permission marketing.

This is Seth’s own list of tools he uses regularly that in his words, ‘makes him smile because the creators decided to build something with extra magic and care.’ By using and paying for well-crafted software, we often get far more than we pay for.

Ecamm: This tool is his go-to for online talks, recordings, and meetings. Seth says t’s powerful, so it takes some time to master, but the company’s responsiveness and support are terrific.

Superhuman: Although it requires some ramp-up time, Seth says this email client is a worthwhile investment for its powerful features and efficiency.

Nisus: Still the most powerful, easiest, and kindest word processor he knows.

Ocen: His favorite audio editor for its simplicity and effectiveness.

Roon: Not only does it sound great, but it also helps you discover music you’ll love.

Riverside: Far better than Zoom for recording interviews with its superior quality and features.

Kittl: A fine place to mock-up logos with ease and creativity.

Shippo: Makes sending packages cheaper and easier, streamlining the shipping process.

Lightburn: The best way Seth knows to control a laser cutter with precision and ease.

Overcast: The podcast listening app with the best user experience.

Opal: A dynamic combination of a webcam and great software that enhances video quality.

These tools demonstrate that when software is done well, it can greatly enhance productivity and enjoyment.