Grow Your Email List: 17 Strategies that Work

by Geoff Bright · November 7, 2022

In order to grow your email list, you need to put in place strategies that will attract subscribers. Some of the best strategies for growing your list include:

Creating valuable content: When your new visitors see the great content on your site, they are more likely to trust you with their email address in exchange for your free offer.
Offering red hot incentives: Provide an extraordinary incentive for people to subscribe to your email list, such as a package of ebooks or a full-blown course. The bigger the incentive, the easier it is to get sign-ups and referrals, too.
Using pop-ups: Use pop-ups and other forms of opt-in forms on your website to make it easy for people to sign up for your emails. Yes, pop-ups will alienate a small percentage of readers, but you’ll get enough new subscribers to more than compensate.
Use a welcome mat: Unlike traditional pop-ups, a welcome mat appears full screen when someone first gets to your site. The right offer on a welcome mat can be extremely effective.
Using a smart bar: This is a sticky element that sits at the top of your website. It remains visible even when users scroll to the bottom of the page.
Using social media: Use social media platforms like Twitter and Facebook to promote your newsletter and drive traffic back to your website.
Collaborating with other brands: Partner with other brands in your industry who have complementary products or services
Referral program: Enlist email subscribers to help you promote your newsletter and in exchange they get a bonus of some kind.
Contests: Run contests on social media to give away valuable, relevant prizes your ideal prospect would love to have. Give away extra entries if they refer others to the contest. A great idea for this is several books on a particular topic from Amazon.
Offer a variety of freebies and place each one on its own landing page. Then promote each freebie to the audience most likely to be interested in it (video tips to vloggers, blogging tips to bloggers and so forth.)
Offer PDFs: Each time you write a comprehensive article or blogpost, offer the PDF version in exchange for their email address.
Offer a curated newsletter: This is a newsletter centered on one topic that contains all the latest industry news. These are highly popular as well as highly targeted.
Offer your newsletter on the “about us” page: When people go to your About page, it means they want to know more. This is a great place to offer your newsletter.
Create unique email content: if your emails are entertaining, valuable and informative, then you can get your current subscribers to share your emails with others by including ‘email to a friend’ buttons.
Create a free online tool or resource that requires sign-up: Free online tools that help users are a hot and a super easy way to get people on your list as well as generate traffic from word of mouth. This technique is like having a coffee stand that gives away coffee in exchange for an email address. People will flock to you and they will tell their friends.
Create bonus content: When you write an article or blogpost, offer some additional bonus content when they subscribe.
Guest blog on other sites: When you write guest posts you get an author’s box in which you can tell a little bit about yourself and offer an incentive to subscribe to your list.