Category: Internet Marketing

Have you ever driven your car onto a frozen lake, parked, cut a hole in the ice and started fishing?
This might sound like a crazy idea if you’re from a warm climate. Why would you sit there on the ice for hours, freezing yourself silly, waiting for a fish to wake up from its cold slumber and bite your hook?

Most new marketers make the painful mistake of thinking the sale is done when the customer buys the product.
Nope.
That’s just the first sale.
Wise marketers who want to stay in business and continue to profit know there are two more sales to be made.

There are streamers on Twitch earning six and seven figures a year. And while Twitch is the go-to platform for gamers, you don’t have to be a gamer to make money on this platform.

In the 70’s they did an experiment to see if the same college students who turned in their assignments on time also had clean socks. (No joke – they seriously did this.)
The hypothesis was that people who got their schoolwork done would be the same people who got their personal chores done as well.

When teaching and selling via video, nearly all of us could do just a little bit better.
We could be a little bit more interesting, a little bit more enthusiastic, a little bit more entertaining and a little bit more charismatic.