Author: Geoff Bright

I know a lady who knows a lady who loves to crochet. For those uninitiated in the world of fiber crafting, crochet is kind of like knitting, but it only uses one needle, not two.
This lady wanted to turn her love of crochet into a full-time business. The problem was, how was she going to make enough money doing it?

The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results is about focusing on what matters the most in personal and work lives.
Here I’ve written down key insights from the book and followed each with a thought or two of my own.

You open your email and you see SALE, SALE, SALE, REFUND, SALE.
4 sales and 1 refund, and what is it you think about for the rest of the day?
That one @#$% refund.

If you’ve ever gone through the process of buying something new only to regret it later, you know the feeling of buyer’s remorse all too well. This sinking feeling can happen with big purchases like a car or a house, or even with smaller items like online marketing programs, software, outsourcing services for your business and so forth.
Then there’s the reverse problem: Preventing your own customers from having buyer’s remorse and asking you for a refund.
This one really hurts, doesn’t?

I recently read a stat that says video ads on social media have a 23x higher view rate than standard ads. I’m not sure if that’s true, but I do know that videos on social media…